Desa

EVENT MANAGEMENT
SOCIAL MEDIA
MARKETING
/
2025
Desa Yoga logo over an instructor guiding a student’s stretch

A curated wellness event that brought together yoga practice and ceremonial matcha tasting in a refined, immersive experience. Designed for a diverse audience of yoga enthusiasts, the activation embodied Desa Yoga’s values of mindfulness, sustainability, and community connection.

Three phone screens with Desa Instagram stories for the Paris yoga and matcha experience
Group meditating on a rooftop terrace at sunset, with mountains behind
Bamboo scoop of matcha powder on a slate plate beside a wooden tea caddy
Desa event poster with a yoga photo over rows of green tea fields

A unique wellness experience by seamlessly integrating yoga and matcha into a branded event. The agency’s approach combined meticulous event planning with dynamic social media strategies to maximize engagement and brand impact.

Utilized visually compelling content-photos and videos of yoga poses, matcha ceremonies to showcase the event’s atmosphere and encourage user-generated content.

Check our
last work

Finest Food Gems wordmark over a plated scallop dish with a lace tuile and herbs
Finest Food Gems wordmark over a plated scallop dish with a lace tuile and herbs
BRANDING
DIGITAL DESIGN
PHOTOGRAPHY
Asa Matcha wordmark over rolling moss-green hills dotted with tiny figures
Asa Matcha wordmark over rolling moss-green hills dotted with tiny figures
BRANDING
MARKETING
PRINT DESIGN
PHOTOGRAPHY
Y-dra wordmark over wet blonde hair being combed with a dark comb
Y-dra wordmark over wet blonde hair being combed with a dark comb
BRANDING
PRINT DESIGN
ART DIRECTION
Desa Yoga logo over an instructor guiding a student’s stretch
Desa Yoga logo over an instructor guiding a student’s stretch
EVENT MANAGEMENT
SOCIAL MEDIA
MARKETING