Il Salotto Immobiliare
Il Salotto Immobiliare is a contemporary real estate studio that blends refined service with a sense of domestic intimacy. DOPPIOSTUDIO was commissioned to craft a full visual identity and digital presence that would reflect the brand’s elegant, human-centered approach—bringing warmth and design culture into the property market.
The logo draws directly from the Italian word salotto, meaning living room, and features a minimal line illustration of a sofa enclosed within a stylised architectural frame. This symbol encapsulates the brand’s mission: to make real estate feel welcoming, familiar, and beautifully lived-in. The visual language is built around a palette of soft green and dusty pink, evoking calm, elegance, and emotional warmth. Typography is understated yet graceful, balancing classic proportions with a contemporary touch.
The website translates this atmosphere into a clean, intuitive platform where listings are presented with the care of interior photography. Natural light, muted tones, and curated compositions guide the browsing experience, making each property feel like an invitation to a personal space. From print to digital, the identity creates a seamless dialogue between real estate and interior aesthetics—redefining the way homes are seen, discovered, and felt.
